Write great content that adds value – If there is a magic bullet to driving traffic to your site, this is it. Concentrate on creating valuable posts that relate to your specific niche or target market. If your content is well written and provides information that answers specific questions or issues your market is dealing with, it will be easier to drive traffic to your site. The “if you build it they will come” philosophy is dead but your content should be of high quality and high value.
Include links to additional information – while you want to keep your visitors on your site as long as possible, you still want to ensure that you provide all the relevant information they need within your article. Most of the time this will involve referencing relevant sites or blogs that support the topic you are talking about. Don’t be afraid to do this because you want your visitors to see how great your content is so they will subscribe to your site.
Include at least one topic image – Even though site visitors are looking primarily for information, they still want an easy to read presentation of the data. Adding relevant images to your articles will improve the readability of the information by adding some eye candy for your readers. Just make sure that your give credit to the photographer if you do not have your own images to use.
Include video references when available – Like images, adding video to your posts will make your information more readable and keep your visitors on your site longer.
Use correct fonts and highlights – Using the wrong font or size text can make site visitors leave your very quickly. Don’t try to be cool by choosing fancy fonts. Choose fonts that make your site easy to read and to print.
Keep it short, focused and to the point – 500 words or less is the appropriate size for a good blog post. If your post runs longer than that then you should break the post up into multiple articles.
Drive your visitors to a specific action – Providing valuable information is the main purpose of your posts. However each post should drive a visitor to either read other posts on your site or perform a specific action like subscribing to your blog or purchasing a product or service.
Always remember to SEO – Search Engine Optimization is one of the most important things you must do to drive site traffic. If you are using WordPress make sure you add the appropriate tags to your posts and use the All in One Seo plugin.
Well I hope these tips will help you write great Word Press articles and posts. Let me know what you think!