Why get a website for my business? It just costs too much

By | January 27, 2011

One of the top questions I’m usually asked by clients or potential clients is why get a website for my business? Does my business really need a website? Most people know that there are millions of people using the Internet to find the products and services that they want or need instantly. However, many small businesses are often concerned with the initial cost of building a great website and don’t understand why they need to put their business online immediately. They wonder what is really going to happen if they choose to wait one or two years before bringing their business website online?

To wait or not to wait, that is the question

Here are the top risks for your business if you choose to wait and not get a website for your business today:

Save a penny to lose a dollar – The typical cost of getting a brand new web site developed by BCWD will usually cost well under $3000. In addition we always built the site in a way where you can manage the site yourself since I use a common popular Content Management System (CMS). A well designed, marketed and managed site will generate income for your business well into the thousands yearly depending on your niche.

Your competition is already online – One of the negative results of the power of the Internet for most small businesses is that their competition is no longer local. No matter what industry you are in, it is highly likely that your competition is global and if you are not online, they are. The longer you take to bring your business online, the harder it will be for you to gain exposure to your potential clients or customers in the search engines. Google algorithm uses something called Page Rank to determine where you show up in the search results. One of the criteria that is factored in is the amount of time a domain has been online. Don’t believe me? I recommend that you watch the video below by the Market Samurai team on the uses of page rank and it’s impact on search results.

The trends of social media and mobile use are rising severely
– if you have not watched the YouTube video below on the social media revolution, you really need to. The volumes of people using mobile devices and spending time on social media outlets like Facebook, Twitter and LinkedIn are staggering and growing quickly.

Stop waiting and take action!

The longer your business takes to get a website online, the further behind your business is falling to the competition. In addition it will be difficult for your business to gain exposure in Google in order to drive site traffic. Let us help you set up an Internet Marketing plan that will document why your business needs a website online today. The amount of money you spend upfront could give your business great returns online in the long term. Get a website for your business today and please stop waiting! Please feel free to leave comments so we can help you achieve your online goals.

One thought on “Why get a website for my business? It just costs too much

  1. Jamaica Publishing

    This is exactly what i tell my clients, the longer you wait, it will cost more and time to get the exposure their business needs